AFG
2021 AL-Anon Family Groups Virtual Zoom Convention
(I designed and concepted the convention theme. I creative directed the convention, built all of the digital and social media ads.
And I co-managed the Zoom training sessions. The result was almost a 200% increase in registrations -
going from approximately 850 in 2019 to over 1,500 in 2021.
(I designed and concepted the convention theme. I creative directed the convention, built all of the digital and social media ads.
And I co-managed the Zoom training sessions. The result was almost a 200% increase in registrations -
going from approximately 850 in 2019 to over 1,500 in 2021.
I designed two convention themed lock-up versions that were used for day and night activities.
A fully loaded Wordpress website (that I designed and partnered with a web developer on) served many functions,
including being able to process registrations and make e-commerce transactions. I also created tiles
and folio graphics to high-lite the various functions (above right).
including being able to process registrations and make e-commerce transactions. I also created tiles
and folio graphics to high-lite the various functions (above right).
I created multiple on-line ads for Facebook and Instagram, as well as banner ads for other websites.
Instagram and Facebook ads I created using Adobe Illustrator and Premier Pro.
Interactive program (above left and center) pdf with hyperlinks and embedded QR Codes.
Zoom waiting room graphic (above middle), and personal Zoom background avatars (above right).
Zoom waiting room graphic (above middle), and personal Zoom background avatars (above right).
Using Google docs, I established a Zoom hosting schedule broken down by Rooms (channels).
I co-managed the host training and co-produced the weekend event.
I co-managed the host training and co-produced the weekend event.